LEGAL · LAST UPDATED JUNE 2026
Privacy
Policy.
Your privacy matters to us. This policy explains what data we collect, why we collect it, and how we use it when you visit ericafiguresitout.com or purchase any of our products or services.
1. Who We Are
This website is operated by Erica Figures It Out (erica@ericafiguresitout.com), a personal coaching and digital products brand based in Nashville, TN. When we say “we,” “us,” or “our,” we mean Erica Figures It Out.
2. What Information We Collect
We collect information you provide directly to us, including: • Name and email address when you subscribe to our newsletter, purchase a product, or book a coaching call. • Payment information (processed securely via Stripe — we never store your card details). • Usage data such as pages visited and time spent on the site, collected via standard analytics tools. • Any information you voluntarily share through contact forms or email.
3. How We Use Your Information
We use the information we collect to: • Fulfill your purchases and deliver digital products or course access. • Send transactional emails related to your order or coaching engagement. • Send our newsletter and marketing emails (only with your consent — you can unsubscribe at any time). • Improve our website and product offerings. • Comply with legal obligations.
4. Email & Newsletter
If you subscribe to our email list, your information is managed through Kit (formerly ConvertKit). You can unsubscribe at any time using the link at the bottom of any email. We do not sell or rent your email address to third parties.
5. Payments
All payments are processed by Stripe. We do not store your credit card information on our servers. By making a purchase, you agree to Stripe’s terms of service and privacy policy. For questions about a charge, contact us at erica@ericafiguresitout.com.
6. Cookies
Our website uses cookies to improve your browsing experience and analyze site traffic. By continuing to use the site, you consent to our use of cookies. You can disable cookies in your browser settings, though some features may not function properly as a result.
7. Third-Party Services
We use the following third-party services that may collect data per their own privacy policies: • Stripe (payment processing) • Kit / ConvertKit (email marketing) • Calendly (appointment scheduling) • Substack (newsletter publishing) We are not responsible for the privacy practices of these third parties and encourage you to review their policies.
8. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. You may request deletion of your data at any time by emailing erica@ericafiguresitout.com.
9. Session Recording & Interaction Analytics
This website uses session recording technology provided by Base44, our website platform. This technology may capture anonymized user interaction data including: • Mouse movements and clicks • Scrolling behavior • Pages visited and navigation patterns This data is collected in anonymized form and is used solely to understand how visitors use our site and to improve the overall user experience. It is not linked to personally identifiable information and is not used for advertising purposes. By using this site, you consent to this anonymized session recording.
10. Your Rights (Including California Residents — CCPA)
Depending on your location, you may have certain rights regarding your personal data. California residents have additional rights under the California Consumer Privacy Act (CCPA): • Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it. • Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions. • Right to Opt-Out of Sale: We do not sell your personal information. However, if this practice changes, we will update this policy and provide a “Do Not Sell My Personal Information” link. • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. To exercise any of these rights, please contact us at erica@ericafiguresitout.com. We will verify your identity and respond within 45 days as required by law. If we need additional time, we will notify you of the extension within the initial 45-day period.
11. Children’s Privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. Your continued use of our site after changes are posted constitutes your acceptance of the updated policy.
13. Contact
If you have any questions about this Privacy Policy, please contact us at: erica@ericafiguresitout.com
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