FOR TEAMS
Your team isn’t
the problem.
Their process is.
Workshops and keynotes for organizations that are done diagnosing execution failures as people problems.
THE PROBLEM
Most execution failures inside organizations get diagnosed as people problems.
The wrong hire. Low engagement. Poor communication. Lack of accountability. The solution is always some version of the same thing: a new framework, a better manager, a culture initiative, a reorganization.
And then the same failure happens again. With different people.
Here is what 25 years inside corporate (including a decade at Amazon) taught me: when the same failure keeps repeating with completely different people, it is not a people problem. It is a system problem. The team is not broken. The process the team is running is broken.
The Season of You methodology was built to solve exactly this. It diagnoses the exact point where execution breaks down. Not in the people, but in the architecture.
HOW WE WORK TOGETHER
KEYNOTE / SPEAKING
“Attack the Process,
Not the Person“
45–60 minute talk · Leadership teams · All-hands · Conferences
Most high performers do not have a motivation problem. They have a systems problem. They know exactly what they should be doing. They have the goals, the plans, the apps, and the accountability partners. And they still fall off the plan by Thursday.
This talk makes the case that the failure is never personal. It is architectural. Drawing on the Season of You framework and 25 years of corporate experience, it delivers a practical diagnostic for identifying the exact point where execution breaks down, and a vocabulary for fixing it without moralizing it.
PARTICIPANTS LEAVE WITH
- ·A new framework for diagnosing execution failure (the five friction domains)
- ·The ability to name the specific domain that historically takes their team out
- ·A different relationship to the word “discipline”
WORKS FOR
Leadership conferences · Company all-hands · ERG events · L&D programming · Women’s leadership summits
HALF-DAY AND FULL-DAY WORKSHOPS
“Build Your Season:
A Methodology Workshop“
Half-day (3.5 hrs) or Full-day (7 hrs) · Teams up to 30
This is not a workshop about motivation. It is a workshop about mechanics.
Participants build a complete Season architecture: a 90-day behavioral container, a single Anchor Goal, two binary execution guidelines, a friction diagnostic, and a Weekly Scouting Report scheduled on their calendar before they leave the room. The deliverable is not inspiration. It is a plan.
HALF-DAY INCLUDES
- ·The Diagnosis: participants identify their historically weakest friction domain
- ·The Architecture: building the 90-day container, Anchor Goal, and binary guidelines
- ·The Maintenance System: the Weekly Scouting Report and re-entry protocol
- ·The Friction Audit: the Day Zero exercise
FULL-DAY ADDS
- ·The Environment Clear: auditing the physical and digital environment for friction
- ·The Group Scouting Report: practicing the diagnostic on a historical failure
WORKS FOR
Team offsites · L&D programming · Leadership development cohorts · ERG events · Founder and operator groups
ABOUT ERICA
I spent 25 years inside corporate systems. I left Amazon in 2026.
I know what it costs an organization when its best people are running on broken architecture. I was one of them. Not someone who couldn’t execute, but someone who kept executing the wrong things, in the wrong order, with the wrong system underneath it.
The Season of You methodology came out of a personal experiment in behavioral redesign. I applied it to my own life first. Then I watched it work for the people I coach. The organizational version is not a translation of a personal development framework into corporate language. It is the same diagnostic, applied at a different scale.
CREDENTIALS
- ·Amazon, 10+ years — Operations, Program Management, and Lean Process Improvement
- ·NASM Certified Nutrition Coach
- ·NASM Certified Personal Trainer
- ·RRCA Certified Running Coach
- ·Author, The Season of You (October 2026)
- ·Author, The Season of You Leadership Edition (December 2026)
BOOK A CALL
Let’s talk about what
your team needs.
Fill out the form below and I will follow up within two business days to schedule a 30-minute discovery call. No pitch, no package. Just a conversation about what is actually broken and whether I am the right person to help fix it.
Keynote and workshop availability is limited. I take a small number of corporate engagements each quarter to protect the quality of the work. If the timing is not right, I will tell you.
LOOKING FOR INDIVIDUAL COACHING?
The OS You program brings the same operational rigor to your personal life. 1:1 Coaching available.
Learn about OS You →Free · 30 Minutes · No Pitch
Not sure where to start?
Book a free discovery call.
Thirty minutes. We’ll locate the one constraint costing you the most energy right now and map the next move. No pitch, no obligation — just clarity.
BOOK YOUR FREE DISCOVERY CALL →LIMITED AVAILABILITY · CALENDLY · VIDEO OR PHONE